Before
- Dense or dated presentation
- Weak visual prioritization
- Limited capability storytelling
- Minimal interaction
Featured work
Website transformation
AMS Technologies
Same mission. Stronger digital presence.
An independent website redesign concept that transforms a dated digital presence into a modern, credible experience while preserving AMS Technologies’ established identity and mission.
Independent redesign concept. Not presented as the official AMS Technologies website.
After
Before and after
One mission, presented with greater clarity.
The comparison uses matched 1440 × 900 homepage captures so the change can be evaluated without a manipulated original.
Before
After
The challenge
Technical credibility needed a clearer digital expression.
- 01Dated presentation
- 02Limited visual hierarchy
- 03Capabilities were difficult to scan quickly
- 04Minimal visual storytelling
- 05The website did not fully communicate the company’s technical credibility
The redesign approach
Modernize the experience without erasing what AMS had already built.
- 01
Preserve the existing company identity and mission
- 02
Clarify navigation and content hierarchy
- 03
Introduce a modern aerospace and defense visual system
- 04
Present capabilities more clearly
- 05
Strengthen calls to action
- 06
Improve responsive behavior
- 07
Add purposeful, restrained motion
What changed
A more focused path from mission to capability.
After
- Clear visual hierarchy
- Focused capability pathways
- Modern industry-appropriate presentation
- Responsive layout and purposeful animation
Finished experience
A modern presentation built around the work.
The redesign concept gives services, customers, partners, and company information distinct paths while retaining AMS Technologies’ mission-focused identity.
After